Abjure Attire is a clothing line created and owned by Cristian Yanez with a goal of spreading the message of purpose, identity, and worth.
I had the privilege of creating the entire brand identity for Abjure Attire. The logo was inspired by the idea that beauty is on the inside, not just on the outside. This concept is represented by the triangles, the white triangle representing the inside and the gold-outlined triangle the outside, and they replaced the A in Abjure.
The shirt designs were the first 2 shirts sold by Abjure Attire to launch the business. Together with the shirts, business cards, a letterhead, notebook, clothing tags and bags were created.